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| Advertisement Center: PhoneBook Online |
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Why Online Advertising?
The Internet has created a new standard for consumer buying. Customers now want the flexibility to research and buy online. In fact, 75% of Pakistani Internet users say they go online to research product information! It only makes sense for you to be online when customers are looking to buy. |
The PhoneBook Online Directory System is the most preferred online directory in Pakistan. You can expose your business to more than millions of visitors who look for business and product info through the web based PhoneBook Online Directory System. And, it's not just about looking. 71% of these visitors contact businesses they looked up and 62% make a purchase or intend to do so. Can you afford not to be there?
Take a look at our online Advertisement products, by clicking on any of the following links. And, keep in mind that you automatically get a free basic listing on our PhoneBook Online under the same heading as your print directory listing. |
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| Online Advertising Types |
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| PhoneBook Plus |
What is DirectoryPlus?
This package combines PhoneBook YellowPages print advertising with online ads on the PhoneBook online . There are two combinations of PhoneBook Plus:
- Your print Display ad, a product with multiple options and sizes, is combined with an online Thumbnail ad, giving customers access to the same ad - print and online.
- Your print In-Column ad, ranging in size from one half-inch to two inches of boxed-in ad text and/or graphics, is combined with the online WebHS ad. The online ad provides space for up to 3 lines of the same text in full view and the ability to link to a pop-up window showing your entire print ad.
These online ads are always sold together with our print advertising products.
Key Benefits
- Bundles provide more advertising exposure for your dollar.
- It creates a high-impact, multi-media approach to your advertising plan, giving more opportunity for your customers to find you.
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Thumbnail Ad
What's a Thumbnail Ad?
This online graphic link is a smaller version of your print Display ad, a product with multiple options and sizes. It also comes with an icon that looks like an open book. When customers click on your Thumbnail Ad or the open book icon, a new page pops up with your enlarged Display ad.
Key Benefits
- Creates visual impact, making it easier to get noticed by your customers.
- Provides high brand visibility while allowing customers to access more info about your business at the moment they are making buying decisions.
- Lists your business higher in the search results pages than competitors with links that aren't placed as high on the page.
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WebHS Ad
What's a WebHS Ad?
This ad gives key info about your business directly on the search results page. It consists of up to 3 lines of advertising text right below your business listing on the PhoneBook online search result page . If your print In-Column ad has more than 3 lines of text, when customers click on the WebHS Link, a new page pops-up with your entire In-Column ad.
Key Benefits
- The WebHS ad showcases key business info that makes it easy for customers to find out what you offer.
- The ad ranks your business higher in the search results pages than competitors who have no links.
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| Web Links |
This is a Link to your Web site (URL Link)?
The Web Link sends your customers directly to your Web site from your online business listing. The link is an icon that looks like a spider's web and appears under your listing on the PhoneBook Online search result page.
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Key Benefits
- Provides a powerful call-to-action and increases your Web traffic.
- Customers can access more info on your company when they are ready to buy.
- In the search results pages, your Web Link will rank your business higher than competitors with no links
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| Priority Placement Ad |
What is a Priority Placement Ad?
The Priority Placement ad is designed for national and provincial advertisers. It guarantees that your ad will appear in the first online listings among a select number of Priority Placement advertisers and ahead of all other advertisers. It also ensures that your trademark logos will be seen on the PhoneBook Online search result page at priority placement. You can select to go in a single province, region, or expose your business across Pakistan. The national and provincial packages provide links to complete dealer/branch listings on a clear and concise search results page. Priority Placement ads include:
- Your corporate or brand logo.
- Corporate or brand listing appears in every city the client services
- Monthly reports track the visibility and effectiveness of your ad
- Main corporate listing has preferred position on the first search results page
- Dealers/Branches locator icon (linked to local listing of Dealers/Branches)
- Web link included.
Key Benefits
- First-time visitors to the PhoneBook Online site are 80% more likely to contact a business with a Priority Placement.
- Helps new customers find you easily and repeat customers find you fast.
- Top placement for your online ad can help increase Web traffic, not to mention providing maximum visibility and brand-building for your business.
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| PaperLink Ad |
What's a PaperLink Ad?
PaperLink gives you a choice of adding one of 3 custom icons - Promo, Coupon or Menu - under your business listing on the PhoneBook Online search result page. When customers click on your PaperLink ad, a new page pops up with detailed info on your business. Potential customers will be able to see and print out your menu, coupon, brochure, or flyer. What's more, you can change your PaperLink ad for free up to 12 times a year.
Key Benefits
- Provides detailed information about your business to help your customers make a purchasing decision.
- It's flexible, allowing you to have creative control and take advantage of seasonal changes, for example.
Your PaperLink ad is positioned higher in the search results pages than competitor's listings that have no links. |
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| E-mail Link |
What is an E-mail Link?
This is a link that allows your customers to e-mail you directly from your online business listing. The E-mail Link icon looks like an envelope and appears under your listing on the PhoneBook Online search result page.
Key Benefits
- Customers can contact you even when your business is closed! And, you can answer them any time you're available.
- This ad positions your business higher in the search results pages than a competitor with no links.
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| Web Site Products |
What are Web Site Products?
If you don't have a Web site, we offer a quick, affordable way to set-up your company's Web presence. There are two options:
- Two-page Microsite
- Five-page Microsite
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Two-Page Microsite
What is a Two-Page Microsite?
A two-page Microsite includes design and production of your own Web site. Our set-up includes:
- Home page
It's the first page that customers see when visiting your new Web site. It provides useful info that helps potential buyers find out more about your business: your address, business hours, parking availability, payment options and a general presentation of what you do. We also let you put up to 10 links to other sites from your Home page.
- Contact Us Page
This is an electronic form that customers fill out and send to you via e-mail. This page helps you gather valuable info about your potential customers, such as their name, complete mailing address, e-mail address, phone and fax numbers.
- Hosting
We host your Microsite on our servers. This is a worry-free way to ensure that your site is available 24/7, 365 days a year.
- Web Address
It's a PhoneBook YellowPages Web address (URL) that links to your Microsite, e.g. www.yourcompany.com. If you prefer your own URL address, e.g. www.yourcompany.com, check out the easy-to-use domain registration service at www.web.com. You can set-up a domain name that will automatically forward visitors to your Microsite.
Key Benefits
- With internet traffic gaining in Pakistan's a simple yet professional way to reach out to potential customers on the Web.
- Provides additional info about your company at the point that a customer is ready to make a purchasing decision.
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Five-Page Microsite
What is a Five-Page Microsite?
This product offers the same elements as the Two-Page Microsite - a Home Page, Contact Us page, hosting and Web address - and also includes design and production of the following:
- About Us Page
It gives added info about your company such as General Introduction, History, Philosophy and Mission.
- Map Page
It lets the buyer find out exactly where your company is located on a regional map.
- "What's Close By?" Page
It lets the buyer plan their shopping time more efficiently.
Key Benefits
- With more than 50% of Pakistanis using the Internet, it is a simple yet professional way to reach out to potential customers on the Web.
- Provides additional info about your company at the point that a customer is ready to make a purchasing decision.
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| Banner Advertising |
What is Banner Advertising?
Banner advertising helps you boost your Web site traffic or build brand awareness with exclusive ad positioning on our high traffic network of Web sites There are a number of options included under Banner Advertising: Boxes, Skyscrapers and Banner ads. Unlike online directory advertising, a customer doesn't have to search to find your business ad. Depending on what type of ad you choose, your ad appears directly on the home, intermediate or search results pages of our highly visited directories and city sites.
Key Benefits
- These powerful ads provide exclusive placement and high visibility of your brand or product.
- With millions of unique visitors a month, the PhoneBook Online provides exceptional exposure to your business.
- Provides a limited number of online ads giving you exclusivity to the space.
Banner Types
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